FBD_Home_FallBack_Video.gif
 
 
 
 

Founded by Design is an independent and agile brand design studio based in Sydney, Australia.

We believe that design and creativity is crucial for ambitious brands to thrive.

We offer a creative partnership that is proven to generate effective and award winning work for our clients, from iconic international brands to local craftsmen.

 
A collaboration forged across the seas — Blundstone + Finisterre

A collaboration forged across the seas — Blundstone + Finisterre
An ambitious evolution — ANZ

An ambitious evolution — ANZ
Representing hand-craftedness with character — Rickety Gates

Representing hand-craftedness with character — Rickety Gates
Realigning an iconic Australian footwear brand — Blundstone

Realigning an iconic Australian footwear brand — Blundstone
Creating a refreshing alternative — Ripl Alcoholic Sparkling Water

Creating a refreshing alternative — Ripl Alcoholic Sparkling Water
Redefining a local favourite — Two Monsoons

Redefining a local favourite — Two Monsoons
Transforming foraging into a business — Reclaimed Collective

Transforming foraging into a business — Reclaimed Collective
Carving out a unique position — Sydney Heritage Consultants

Carving out a unique position — Sydney Heritage Consultants
A dream business brought to life — 7th Day Brewery

A dream business brought to life — 7th Day Brewery
Work in Progress — Helping to reinvent the Australian and UK surgical experience

Work in Progress — Helping to reinvent the Australian and UK surgical experience

 

 

We are a brand design studio in Sydney that offers ways of working that are tailored to you, whether you’re a small business owner or managing an international brand — from packaged solutions to bespoke brand and design programs.

Go on, follow us @foundedbydesign

We're hiring. We’re looking for a highly-skilled Mid-weight to Senior Designer to work alongside our Creative Director — a flexible working arrangement, in a collaborative environment, working with ambitious brands. About you You have a
A newsletter that focuses on you, not us. Put together to share ideas, insights and inspiration. Why? Because inspiration brings encouragement, energy and optimism — things we can always do with more of (especially right now). It’s
Inspiration: for the entrepreneurs out there! A great read full of expert advise from funding to branding to community building. Plus a 100 success stories to inspire you into action! Beautifully designed and written — Monocles Book of Entrepre
New work: the Blundstone + Finisterre fully vegan boot — wherever life takes you, they’ll get you there. Photography: Adam Gibson
 #foundedbydesign #makereal #branding #artdirection #photography #strategy #BlundstonexFinisterre
New work: A collaboration forged across the seas between iconic Blundstone boots and pioneering outdoor clothing brand Finisterre — two brands with a shared history of making fit-for-purpose clothing and footwear. The Blundstone + Finisterre f
New work: A collaboration forged across the seas between iconic Blundstone boots and pioneering outdoor clothing brand Finisterre — two brands with a shared history of making fit-for-purpose clothing and footwear. The Blundstone + Finisterre f
Tales from the world’s edge — exciting to see our work for two awesome brands starting to roll-out. A fun job made a bit tricky due to lockdowns (art directing from afar never easy) but great work by everyone involved in Sydney, Tassie
Nice to see some printing at work — can almost smell the ink! Merch for micro-flower farm Rickety Gates in Biripi Country.
Inspiration: old and new. Two stunning books just delivered — from old school Swiss typography to a myriad of letterforms from leading type designers at Klim Type Foundry. Credits below: — 30 Years of Swiss Typographic Discourse in

Interested in working together? We’d love to hear from you.