Articles
Sharing thoughts, insights and opinions with the aim to inspire and inform.
How To Choose A Brand Design Studio To Work With
8 min read
There’s never been more branding and design studios to choose from, so how do you pick the one that’s going to be the right support for you and your brand?
Brand Naming Cheatsheet: Creating A Name For Your Brand
6 min read
Naming a brand is one of the most important areas of creating or repositioning a brand. A great brand name will not only help your customers understand what you do, but also who you are, what you stand for, and even where you’re headed in the future.
When to consider rebranding your company (and when not to)
9 min read
Branding is what tells the world exactly who you are and what you’re here to do, so when it comes to changing this it can be kind of a big deal.
What makes a good logo: a deep dive into the design principles of logo design
10 min read
Breaking down what makes a killer logo and understanding why they can make or break your brand.
Branding v’s marketing: why understanding the difference is key
7 min read
What is the difference between branding and marketing? And why does it matter?
Consistency rules: why brand consistency is king (and how to achieve it!)
9 min read
Refresh your perspective on how brand consistency can empower and inspire.
Firm foundations: why are brand strategies so important?
10 min read
Building a powerful brand strategy for your business.