Born in Wales, dropped in the deep end in London, found my feet in Sydney.

Hello!

I’m an independent design and branding specialist with over 20 years experience creating and defining brands.

I’ve also been lucky enough to be awarded both nationally and internationally for my work.

I am the owner and Creative Director at Founded by Design.

I spent my early career working for some of the worlds leading branding agencies in London — a baptism by fire that also gave me the unique opportunity to work with iconic, global brands along side some of the world’s most exciting and prominent branding specialists.

After six years in London I jumped ship and (after spending the best part of a year traveling) accepted a Creative Director role at an innovative branding and advertising agency based in Sydney. There I lead creative projects for a range of prestigious brands in Australia, New Zealand and the Middle East.

In 2009 I established my own studio Founded by Design — born from a combination of pure chance and a burning desire to work independently.

As the business founder I lead all the creative work, curate specialist teams for projects and manage the business development.

Founded was created with a clear intent — to use design and creativity to help ambitious brands thrive. We draw on the principles of design thinking to solve problems and bring our partners brands to life, beautifully, effectively and with purpose.

I am an active member in the design community as a student mentor, D&AD New Blood mentor, jury member for the AADC design awards and regular participant at AGDA.

Since the pandemic I relocated the business closer to home to Sydney’s ocean-side suburb of Cronulla where I live with my wife and two children. I’m an avid surfer, amateur furniture maker and have this insatiable appetite to ‘just make stuff’.

Over the past few years I’ve had the opportunity to invested my own time and money into a series of apps to support what I do outside of work, have donated time and skills to a range of charities and the local community and am now proudly (and, if we’re being honest, slightly smugly) a part-owner of my very own craft brewery — cheers!