RECLAIMED COLLECTIVEGo forth
— and forage!
Sydney based Reclaimed Collective specialises in custom designed furniture and art made entirely from reclaimed materials. They approached us to create a brand identity to reflect the beauty and craftsmanship of their work, as well as their unique approach and personality.
SCOPE— Marque
— Identity Kit
— Photography
— Stationery
— Website
RECOGNITIONGraphis Branding 7 (US)
— Silver
AGDA 2019 (AUS)
— Shortlisted
The Marque
—
The brand identity is based on the Australian bower bird, renowned for its creative nest building using a variety of found objects - a perfect metaphor for a master craftsman and forager.
The System
—
A variety of ‘found’ materials (timber, sandpaper, card etc.) were re-used and the contact details applied using a simple rubber stamp.
A branding iron was created as a way to brand each item of furniture.
Photography
—
Reportage styled photography was used to carry across the personality and way of working.
A unique, fun and engaging identity was created to communicate both professional craftsmanship and the quirky personality of Reclaimed Collectives’ founder.
FBD TEAMCreative Direction
& Photography
— Chris Thomas
Messaging & Copy
— Louise Broad