KNOVATAUnlocking the power of shared information.
Knovata is an Australian owned and operated tech start-up, trading in the US, Canada and UK. Set out to be a category disruptor, the business owners engaged us to define their strategy and create their name and brand identity.
SCOPE— Strategy
— Name
— Marque
— Identity
— Collateral
RECOGNITIONGraphis Design (US)
— Merit
Brand Narrative
—
Our world is increasingly data-rich. Knovata is the place where things are made simpler. A place that creates order out of chaos to make your life easier and your business run smoother.
Direction
—
Building on the strategic work we created a simple yet effective identity based on the idea of establishing order out of chaos. A simple ‘K’ symbol created the framework for various executions.
By showing chaotic data-rich graphics and optimised data alongside each other to demonstrate how Knovata simplify, organise and categorise.
Collateral
—
The re-brand was supported by a range of collateral items including presentation templates and key stationery items.
An elegant name to capture the essence for a new IT venture combined with a sophisticated, dynamic brand identity.
FBD TEAMCreative Direction
— Chris Thomas
Strategy & Naming
— Louise Broad