LOUD ADVERTISINGChange Making
LOUD is an Australian based advertising and communications agency with a diverse range of national and international clients. We were asked to assist in the rebranding of the agency to reflect their new strategic position 'The Change Makers'.
SCOPE— Marque
— Identity
— Stationery
— Website
— Brochures
— Environment
RECOGNITIONBrand New Awards (US)
— Five Star
Rebrand 100® Global Awards (US)
— Merit
Solution
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In approaching this rebranding project, our solution was to design an identity based on the idea of 'change' to reflect their strategic position. It also highlighted their diverse work, cultures, capabilities and talent.
The System
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Several executions of the logo were created emphasising a dramatic 'change' in the 'O'. The identity was rolled out across, stationery, website, launch items, presentation material, animations and environments.
"The different visual executions collectively build a unique image of Loud whether that’s across stationery, website, credentials, film and even extending to office interior environment. The reaction has been overwhelmingly positive."
Russell Naughton — Loud Director of Planning & Innovation
Typography
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Extending on the original logo to create a typographic style for use across collateral and office environments.
With an overwhelmingly positive response the rebrand helped to solidify Loud’s strategic position. The creative direction was applied to a wide range of collateral items from the website environments.
FBD TEAMCreative Direction & Design
— Chris Thomas
SUPPORTING CREATIVESStrategy
— Russell Naughton