BLUNDSTONE + FINISTERREA collaboration forged across the seas
Introducing a collaboration between iconic Blundstone boots and the UKs pioneering outdoor clothing brand Finisterre. Two brands with a shared history of making fit-for-purpose clothing and footwear.
SCOPE— Concept
— Copywriting
— Art Direction
— Video
— Website
— Social Media
— Printed Collateral
Inspired by the wild, unspoiled edges of the world
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Working together between Finisterre’s clifftop workshop in Cornwall and Blundstone’s base in the heart of Tasmania the two brands designed a pair of boots inspired by their coastal wilderness landscapes — places that require endurance, resilience and a willingness to embrace the elements — the result, a strong, lightweight, vegan boot made for stepping off the beaten track.
Photography
— Adam Gibson
Tales from the world’s edge
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To launch this collaboration we created a campaign theme and supporting material including two shorts and one full-length video featuring two of Tasmanias big wave surfers Lizzie Stokely and Tyler Holmer-Cross.
They discuss their experiences of growing up surfing across remote areas of Tassie and the challenges of riding the infamous wave known and Shipsterns.
International launch
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The collaboration boot was launched in the UK and supported via social media and a stand-alone product website.
The campaign launched in the UK across multiple touch-points and fast became Finisterre’s highest viewed video on Instagram.
TEAMConcept & Art Direction
— Chris Thomas
Copywriting
— Elisha Kennedy
Photography
— Adam Gibson
Videography
— Josh Lamont
Sound
— Rosco Audio